Bruce Turkel is a branding expert who makes his clients’ brands more valuable. He’s worked with organizations including Nike, Discovery Channel, Baptist Health, HBO, MetCare, and Miami. He’s spoken at MIT, Harvard, NSA, ASAE, MPI, and hundreds of conferences. Bruce has been on NPR, FOX and CNN and featured in Fast Company Magazine, the New York Times and Communications Arts. According to Turkel, the best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. In All about Them (Da Capo Lifelong Books), Turkel shows readers how to use this simple but extremely powerful influencing technique. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.