Kristen McLean is the Director of New Business Development at Nielsen Book, a part of Nielsen Entertainment, where she is responsible for developing new lines of revenue from existing products, as well as the creation of new initiatives that expand Nielsen’s value to its publishing clients. Kristen is a 20-year veteran of the publishing industry, where her career has spanned many roles including frontline retailing, merchandising, buying, field sales, marketing, and business development which gives her an unusually deep perspective as a market analyst. In addition to managing Nielsen Entertainment’s in-house events, Kristen lectures extensively on issues facing the publishing world including the effect of technology and culture on books and reading, the role of bookstores and libraries in the lives of 21st century readers, and emerging models for the Publishing Industry.
