LAND O LAKES® Half & Half Stirs Up Support and Encourages Local Literacy at Miami Book Fair International at Miami Dade College

Miami, November 12, 2010 - The LAND O LAKES® Half & Half Perfect Cup Café is again pulling into the Miami Book Fair International, Nov. 19 – 21, and inviting consumers to enjoy a complimentary cup of coffee to benefit the Florida Center for the Literary Arts (FCLA) at Miami Dade College (MDC), which presents the Book Fair and hosts many more literary activities throughout the year.

“For every participant who shares his or her perfect shade of coffee at the Perfect Cup Café, LAND O LAKES® Half & Half will contribute the price of the cup of coffee to the Florida Center for the Literary Arts,” said Mike Boswell, brand manager for LAND O LAKES® Half & Half. “Each $2 donation will help support literary events that encourage reading and writing in South Florida.”

“We are so pleased that LAND O LAKES® is back with us again this year. We are so grateful to have their support for the Center,” said Alina Interian, FCLA’s executive director, “as well as their presence on the fairgrounds during the Street Fair.”
 
WHAT:   LAND O LAKES® Half & Half “Pick Your Perfect Shade of Coffee”    
WHEN:      Friday, Nov. 19: 10 am – 6 pm Saturday, Nov. 20: 10 am – 6 pm Sunday, Nov. 21:  10 am – 6 pm    
WHERE:   Look for the LAND O LAKES® Perfect Cup Café is located within the Miami Book Fair International Street Fair at MDC’s Wolfson Campus. 

For updates on Miami Book Fair International, please visit www.miamibookfair.com, call 305-237-3528, or email wbookfair@mdc.edu.

About LAND O LAKES®

Since 1921, LAND O LAKES® has been a leading producer of pure, wholesome dairy products. LAND O LAKES® cultured and liquid dairy products - including America’s number one nationally branded Half & Half and Fat Free Half & Half - are produced under license from Land O’ Lakes, Inc. The full line of LAND O LAKES® luscious, rich liquid dairy products makes every cup of coffee, slice of pie or bowl of berries an experience to savor. Made from the purest ingredients, LAND O LAKES® products deliver extraordinarily smooth flavor and quality. Available in major grocery, convenience stores, mass-merchandiser, Club stores, and food service outlets in the U.S., the LAND O LAKES® cultured and liquid dairy product line-up also includes whipping cream, whipped heavy cream (aerosol products), and lactose-free milk (Dairy Ease).

MIAMI BOOK FAIR INTERNATIONAL AND FLORIDA CENTER FOR THE LITERARY ARTS
Miami Book Fair International is the largest and finest literary gathering in America. It is the premier event of the Florida Center for the Literary Arts at Miami Dade College. The Center promotes reading and writing throughout the year by consistently presenting quality literary activities open to all in South Florida. Literacy projects target children of all ages—from kindergarten to high school—as well as college students and adults. Established and emerging writers from South Florida and all over the U.S. read, lecture, and teach workshops. They work with K-12, MDC students, and diverse members of the community, helping to deepen their understanding of literature, and encouraging the work of writers at all stages of development. The Center envisions South Florida as a nexus of literary activity in the Americas and beyond, and will continue to champion its mission of promoting the advancement and appreciation of the literary arts in all forms.
 
Miami Book Fair International is made possible through the generous support of the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, the National Endowment for the Arts, and the Recovery Act; the City of Miami; Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners; City of Miami, The Children’s Trust, Peacock Foundation, Inc., Publix Super Markets Charities, Miami Dade County Public Schools; the Greater Miami Convention and Visitors Bureau; the Miami Downtown Development Authority, the Alvah H. and Wyline P. Chapman Family Foundation, Inc., the Kenneth A. Lattman Foundation, and the Friends of the Fair. 
 
The Book Fair’s corporate sponsors as of this date include: Blue Cross and Blue Shield of Florida, American Airlines, Bank of America, Land O’Lakes, Google, Hyatt Regency Miami, Miami Parking Authority, Miami Dade Transit, GEICO, Florida Power & Light, Mystery Writers of America, Southeastern Recycling, The Children’s Trust, Barefoot Wine, Cirque du Soleil, Rums of Puerto Rico, Ford Fiesta, Diamond Book Distributors, Google, First and First Southern Baking Company, and ProTranslating. The 2010 media sponsors include:  The Miami Herald and El Nuevo Herald, CBS4 and TV33, Univision23 and Telefutura69, BookTV on C-SPAN2, Univision Radio, WLRN Public Radio & Television, WPBT Channel 2, WDNA 88.9 FM Public Radio, Classical South Florida 89.7, WIOD Newsradio 610 AM, Diario Las Americas, PODER Magazine, Caribbean Today, Miami New Times, South Florida Times, Graphicnovelreporter.com, Granta US, FUEL Outdoors, Prestige Public Relations, and the Welcome Channel.

ABOUT MIAMI DADE COLLEGE

Miami Dade College has a long and rich history of involvement in the cultural arts, providing South Florida with a vast array of artistic and literary offerings including The Miami Book Fair International, The Florida Center for the Literary Arts, The Miami International Film Festival, the Cultura del Lobo performance arts series, The Cuban Cinema Series, the Miami Leadership Roundtable speakers’ series, numerous renowned campus art galleries and theaters, and the nationally recognized School of Entertainment and Design Technology. With an enrollment of more than 170,000 students, MDC is the largest institution of higher education in the country and is a national model for many of its programs. The college’s eight campuses and outreach centers offer more than 300 distinct degree programs including baccalaureate, associate in arts and science degrees and numerous career training certificates leading to in-demand jobs. In 2006, MDC admitted its 1.5 millionth student.

For regular updates on the Miami Book Fair, please visit www.miamibookfair.com, call 305-237-3528 or email wbookfair@mdc.edu.

 Media-only contacts:

Juan Mendieta, 305-237-7611, jmendiet@mdc.edu, MDC communications director 

Tere Estorino, 305-237-3949, testorin@mdc.edu, MDC media relations director

Sue Arrowsmith, 305-237-3710, sue.arrowsmith@mdc.edu, media specialist

Tarnell Carroll, 305-237-3359, tcarroll@mdc.edu, media specialist

Lisa Palley, 305-642-3132, lpalley@bellsouth.net.